The crux of good storytelling is building empathy with your audience. We get to know your audience so that we can speak their language and build trust with them and you.
Empathy is at the heart of human connection, and in our experience, leading with empathy always strengthens our productions.
To mobilize your story to power memory, shape culture and ignite change.
Nathan's purpose in life is to encourage and inspire others. His vision is a world of people sharing their gifts with others. His mission is to tell inspiring stories so others will become their own inspiring story. In 2019 he shared this concept of exponential inspiration with the world on the TEDx stage (linked below).
Nathan Clendenin has always been passionate about sharing the great things going on in the world. Nathan founded the marketing firm StoryDriven in 2011 with a passion to fill a need in the world for positive, uplifting stories, showcased by concise, documentary style video production. Years later, hundreds of clients can attest to the impact of StoryDriven’s influence as their guide who celebrates them as thought leaders & world changers who inspire people to take action.
An eight-time Emmy Award-winning storyteller, Nathan is an entrepreneur with a love of learning and a love for taking risks in order to grow. He holds a master’s in visual communication from UNC’s School of Media and Journalism and was the first Multimedia Producer for WRAL.com/CBC New Media Group, a position he held until he and his wife Rebecca moved to Mamelodi, South Africa, where they volunteered in community development and storytelling work with nonprofit, Africa Revolution. Nathan’s time in South Africa only reinforced his passion to pursue the kind of storytelling that educates, inspires and connects. Nathan counts his most recent journey of building and leading a passionate team of story experts at StoryDriven, who share this vision, as among his most rewarding and favorite experiences to date.
Nathan serves at Chair of the Board of Africa Revolution, is active in his local church and is a dad to two boisterous and fun-loving boys and a baby girl (who shares DNA with angels). When he’s not busy making a story with his camera, he’s probably listening to good storytelling on RadioLab or This American Life.
WE PARTNER WITH
helping breathe life and authenticity back into their campaigns.
to apply our continual study of story to their unique narrative.
COMPANIES THAT VALUE THEIR CUSTOMERS
navigating the best strategy to connect with their target audience.
introducing effective video storytelling into their marketing arsenal.
“We give the mic to people that are really making the world a better place.”Nathan Clendenin, MACEO of StoryDriven
"The human race has had thousands of years to try out marketing ideas, from forming alliances, to war propaganda, to selling Cheetos. There is no need to reinvent the wheel. Do what has worked for generations: Sell what people can understand. Speak their language. Use what transcends time and culture - story."Chelsey GriffithMarketing/Project Manager
OUR STORY MENTORS
We work with a variety of exemplary storytellers in their chosen fields to elevate our work.
Steven is the Executive Director of Kenan-Flagler Next, an initiative to invent the future of higher education and he is the Chief Innovation Officer of Reese News Lab which includes his ground-breaking research in applied uses of Emerging Technologies.
He is an award-winning journalist and former Editor of Innovations and Director of Video for The Washington Post with a masters in computer science. In addition to his role at the University, Steven consults with U.S government agencies and foreign governments to solve difficult problems using creative solutions. Steven is a Christian, husband, and father of three boys living in Durham, N.C.
Smith is a recipient of the prestigious Richard A. Weaver award for theatrical directing (2010), The Kennedy Center’s distinguished Award for New Work (Bandersnatch, 2012), as well as both the Outstanding Faculty Member of the Year (2014) and First United Methodist Church Exemplary Teacher Award at Brevard College (2016). His research with undergraduate theatre and engineering students at Midwestern State University garnered requests for lectures and workshops from the Kennedy Center, The United States Institute for Theatre Technology, and The Consortium of Public Liberal Arts Colleges. In 2015, Smith’s play Cold Fusion was performed as part of the Hollywood Fringe Festival, and his other plays continue to get regular performances in theatres and schools across the country. In addition to his work as a playwright, Smith is working on an acting theory textbook, a novel, is participating in ongoing research related to student success, and researching traditional Mayan culture and storytelling.
Smith is a member of Actor’s Equity Association.
In 2004 Chambers was inducted into the National Association of Black Journalists’ Region IV Hall of Fame, in recognition of his long and distinguished media career, including his work as an award-winning television producer (WTVD-ABC11) of programs addressing education, health, and children's issues. He contributed to the book How We Got Over: Testimonies of Faith, Hope, and Courage, and has been a contributing writer to the Independent Weekly and TRIBES magazine on his favorite subject, music.
-Pulitzer-winning photographer with 20+ successful years working in editorial, travel, corporate and documentary. More than 120 photography and multimedia awards.
-Videographer and documentary producer specializing in aiding NGO's, non-profits and corporations tell their story through character-driven short films.
-Producer of more than 20 award-winning large-team multimedia storytelling projects from around the world, including Thailand, Argentina, Ecuador and Mexico. 2014 project winners of The Webbys and SXSW Interactive, among others. Director of photography for projects in Spain, Chile, and South Africa. Expert in all aspects of team-based online journalism projects.
-Fulbright scholar to Japan 2014-2015.
-Julian Scheer Professor and Director of Documentary Projects for the University of North Carolina School of Media and Journalism.
-Founder of the Carolina Photojournalism Workshop (now in its 14th year), the Carolina Sports Photography Workshop (9th year), The 37th Frame annual exhibition (16th year) and the Carolina Photo Night monthly speaker series (16th year).
IN THE POWER
“Storytelling is where we share what we’ve discovered; all of us have discovered a little secret about life.”Michael Cotter
“Researchers have found that the human brain has a natural affinity for narrative construction.”Benedict Carey
“If you want to know me, then you must know my story, for my story defines who I am.”Dan McAdams
“Stories constitute the single most powerful weapon in a leader’s arsenal.”Dr. Howard Gardner
"Sometimes reality is too complex. Stories give it form."Jean Luc Godard
"Storytelling offers the opportunity to talk with your audience, not at them."Laura Holloway
“Stories make us more alive, more human, more courageous, more loving.”Madeleine L'Engle
“A story has its purpose and its path. It must be told correctly for it to be understood.”Marcus Sedgwick
“Marketing is no longer about the stuff that you make, but about the stories you tell.”Seth Godin
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”Andrew Davis
"Make it simple, but significant."Don Draper